What’s in a Brand or Product Quiz?
A well-designed quiz is a series of intriguing questions leading to insight that illustrates a brand’s, a product’s, or a service’s brilliance. As an Applied Anthropologist, 35+-year marketing strategist, and sought-after focus group moderator, what I know for sure is that the bigger the question, the more inviting the engagement. This is exactly why quizzes are the marketing world’s best-kept secret! Brand quizzes give away what the expert knows, and do so in a fun and engaging way. Studies show that gamified interaction builds trust and interest. What better way than with a quiz?
Brand Personality quizzes can be designed to intrigue just the right new customers with the unique value of products and services. Once interest is engaged, product quizzes can streamline the process of placing the right product in the right hands the first time out: This reduces the need for phone calls, emails, or returns to zero in on the best fit.
How LNK Creative Can Help Create Quizzes
Done For You – Marketing Research
Assessments, Focus Groups & Surveys
Since 2004, LNK Creative has been serving brands with product selection, robust typing tools, complex archetypal insight, and more.
For more complex, done-for-you assessments or voice-of-the-customer research, LNK Creative will set you up on our robust, full-service platform and will maintain and strategically analyze the project for you with an annual contract. Start with your free consultation.
Quizzes work better than conventional lead magnets.
out of 10 things shared on Facebook are quizzes
lead capture rate as opposed to 10% for forms
average number of times a quiz is shared on Buzzsumo