Quizzes: Are you ready to Amp UP your lead magnification?

What’s in a Brand or Product Quiz?

A well-designed quiz is a series of intriguing questions leading to insight that illustrates a brand’s, a product’s, or a service’s brilliance. As an Applied Anthropologist, 35+-year marketing strategist, and sought-after focus group moderator, what I know for sure is that the bigger the question, the more inviting the engagement. This is exactly why quizzes are the marketing world’s best-kept secret! Brand quizzes give away what the expert knows, and do so in a fun and engaging way. Studies show that gamified interaction builds trust and interest. What better way than with a quiz?

Brand Personality quizzes can be designed to intrigue just the right new customers with the unique value of products and services. Once interest is engaged, product quizzes can streamline the process of placing the right product in the right hands the first time out: This reduces the need for phone calls, emails, or returns to zero in on the best fit.

Four Options:

How LNK Creative Can Help Create Quizzes

Make your OWN quiz:

Are you ready to design and launch your quiz?

We love this platform – After interviewing and reviewing quite a few over the years, we turn to involve.me for most of our scored quizzes and assessments. You will find the look, feel, and functionality to be just what you need! Get 15% off on your first subscription to involve me, the platform we recommend wholeheartedly!

Expert Support: $225 – $550

Are you ready to create, but not sure how to begin, how to score, what to say, or how to integrate it all?

Brief Ellen-K on your system/quiz/typology and she will set it all up for you. Pricing ranges from $225 to $550 US (plus involve.me subscription), depending on complexity. Includes design advice, set up, troubleshooting. Start here with a free consultation.

Clarify & Co-Create: $750 and up

Are you curious about what kind of quiz to even create?

Are you ready to magnetize your brilliance with no idea how?
Start with a 90-minute creative clarification, design and strategy session. Sit back and enjoy the process as Ellen-K crafts your brand brilliance into an insightful system, sets it up, helps you integrate for enticing follow-through, and supports you periodically as you ramp up. Pricing starts at $750 US plus involve.me subscription. First step is your free consultation.

Multi-Dimensional Quiz/Project

Since 2004, LNK Creative has been serving brands with product selection, robust typing tools, complex archetypal insight, and more.

For more complex, done-for-you assessments or voice-of-the-customer research, LNK Creative will set you up on our robust, full-service platform and will maintain and strategically analyze the project for you with an annual contract. Start with your free consultation.

See Our Live Sample Quizzes!

Here are some of our favorite client examples of new involve.me-based quizzes we have co-created recently! Each of these showcases the brand brilliance, provides you with some excellent insight, and connects you to a brand we love. These are active quizzes, so you may be asked to subscribe.


On Purpose Woman Global Community • Spotlight Quiz

In over 21 years of On Purpose Woman Community, Ginny Robertson has watched and participated in the growth of so many unique and inspiring women and entrepreneurial brands. Take this Quiz to find out what you have in common with women who SHINE in the Spotlight!


Kate Reuter Coaching

This is for all of you amazing moms: Take this fascinating quiz to find out what your loving effort may be costing you. How much pressure are you really under, and what would you actually earn if this was a corporate job?


Super Manifestor Quiz

Marion Morley, Your Life Soul Coach, “helps clients to be who they are meant to be, strive to be the best they can, and live the life they have always dreamed of.” Her Super Manifester Quiz will illuminate your own innate ability to move precisely and easily in the direction of your dream.

Contact Ellen Koronet if you’d like to give us some feedback on our newest quizzes!

We’d love to know how they work for you so we can share the love and/or make improvements.

Why Quizzes?

Quizzes work better than conventional lead magnets.


out of 10 things shared on Facebook are quizzes


lead capture rate as opposed to 10% for forms


average number of times a quiz is shared on Buzzsumo