Quizzes: Are you ready to Amp UP your lead magnification?

What’s in a Brand or Product Quiz?

A well-designed quiz is a series of intriguing questions leading to insight that illustrates a brand’s, a product’s, or a service’s brilliance. As an Applied Anthropologist, 35+-year marketing strategist, and sought-after focus group moderator, what I know for sure is that the bigger the question, the more inviting the engagement. This is exactly why quizzes are the marketing world’s best-kept secret! Brand quizzes give away what the expert knows, and do so in a fun and engaging way. Studies show that gamified interaction builds trust and interest. What better way than with a quiz?

Brand Personality quizzes can be designed to intrigue just the right new customers with the unique value of products and services. Once interest is engaged, product quizzes can streamline the process of placing the right product in the right hands the first time out: This reduces the need for phone calls, emails, or returns to zero in on the best fit.

Four Options:

How LNK Creative Can Help Create Quizzes

Strategic Bubble Mapping

Stand-alone Creativity Session

Using LNK Creative’s proprietary process, we cultivate your passion-infused reasons for offering what you offer. The visual map you receive lays out a pathway from pain points to ripple effects. We can then use this blueprint to craft your quiz/assessment measures and outcomes.

Expert Support

Are you ready to create, but not sure how to begin, how to score, what to say, or how to integrate it all?

Brief Ellen-K on your system/quiz/typology and she will set it all up for you. Includes design advice, set up, troubleshooting. Start here with a free consultation.

Clarify & Co-Create

Are you ready to go, yet still curious about what kind of quiz to even create?

Are you ready to magnetize your brilliance with no idea how?
Start with a 90-minute creative clarification, design and strategy session. Sit back and enjoy the process as Ellen-K crafts your brand brilliance into an insightful system, sets it up, helps you integrate for enticing follow-through, and supports you periodically as you ramp up. First step is your free consultation.

Done For You – Marketing Research
Assessments, Focus Groups & Surveys

Since 2004, LNK Creative has been serving brands with product selection, robust typing tools, complex archetypal insight, and more.

For more complex, done-for-you assessments or voice-of-the-customer research, LNK Creative will set you up on our robust, full-service platform and will maintain and strategically analyze the project for you with an annual contract. Start with your free consultation.

See Some of Our Live Quizzes!

Here are some of our favorite examples of new involve.me-based quizzes we have co-created recently! Each of these showcases the brand brilliance, provides you with some excellent insight, and connects you to LNK Creative or a brand we love. These are active quizzes, so you may be asked to subscribe.



In April, 2024, Ellen Koronet released the Beta Test Insights on LNK Creative’s inaugural “Redefining Psychographics” tour.

Starting with the outdated notion that introverts and extraverts are oppositional, the ©Flex-ivert experiment is giving validation, insight, and permission to tap into your inner introvert AND extravert.

    LNK Creative Game-ification & Customer Journey Quiz Series

    How Game-ified is your Brand? Take this super-short quiz to embark on a Game-ficiation journey with Ellen-K. EACH quiz in the series of seven leads to a short edutainment video to demonstrate the values and components of engaging with your customer base. The vlog series was launched in May of 2023. This construct is (of course) customizable!


    Chakra Quiz with Bessie Estonactoc (BE)

    Bessie Estonactoc is a Spiritual Coach, Teacher, and Healer. She is passionate about teaching heart-centered business women to achieve more peace and calm in their relationships and lives. This quiz takes you through the 7 energy centers (chakras) to find which ones are needing the most support going forward… It is based on one of LNK Creative’s rebrandable archetypal quizzes.

    Contact Ellen Koronet if you’d like to give us some feedback on our newest quizzes!

    We’d love to know how they work for you so we can share the love and/or make improvements.

    Why Quizzes?

    Quizzes work better than conventional lead magnets.


    out of 10 things shared on Facebook are quizzes


    lead capture rate as opposed to 10% for forms


    average number of times a quiz is shared on Buzzsumo