Along with her penchant for social scientific research and insight, Ellen Koronet loves to write, edit, craft, speak, and play with written and spoken words. Here are some of her publications and appearances.
Ellen Koronet is proud to appear on two prestigious stages in Spring of 2024, and was honored to present at QRCA in 2015 (Qualitative Research Consultants Association annual conference).
Ellen is presenting a case study in using a “quizzology” approach to Justice, Equity, Diversity, & Inclusion, along with Shannon Cassidy of Bridge Between, Inc., and Tyrell McElroy of Big Brothers Big Sisters. This session is scheduled at 3:30pm on March 14 (see Program Agenda for description). Qual360 is a pre-eminent qualitative researcher’s goldmine, attracting a curated group of corporate strategists and researchers along with cutting edge qualitative research technique venues. The conference is held at Gallup Headquarters in Washington DC each Spring.
Greenbook is the marketing research world’s premier directory for marketing and research executives, and is the provider of the “Insight & Innovation Exchange” (IIEX) line of conferences. LNK Creative is proudly listed in this directory: LNK Creative – Greenbook Directory Listing.
Ellen will take the stage in Austin in April 2024 to deliver her signature insight into redefining personality typing. YOU can participate in her ongoing research on reconfiguring the Introvert-Extravert spectrum:
QRCA Annual Conference, 2015
Ellen Koronet of LNK Creative presented her expert perspective on “Game-ification” within the purview of Qualitative Research. Ellen offered a powerful case study of a game-ified Customer Journey Mapping process she designed for a multi-billion dollar insurance provider serving Medicaid markets. The techniques Ellen designed and implemented cut through these particular customers’ personal and cultural reticence. LNK Creative’s innovative focus group methodologies provided a unique view into the decision process to help the organization meet these customers at heart and provide better access to healthcare designed for them.
Podcasts, Vlogs, & Interviews
LNK Creative has designed an innovative way to educate, entertain, and entice your best audience to engage with your brand’s best propositions. In this “proof of concept” series of vlog posts and content quizzes, Ellen Koronet walks the viewer through seven key concepts for modern marketing and promotion. Each vlog post comes with a short companion quiz to provide the viewer with tailored insight into where they currently are on the specific concept. She starts with “Game-ification” and ends the proof of concept series with LNK Creative’s full scale marketing research approach.
LeaderShift, Inc. Redefining Leadership in Agriculture
Coming soon…. LNK Creative is producing a series of vlog posts and content quizzes for this pivotal coaching organization. Kelly Dobson is changing the way the agriculture industry approaches success. His new series is designed to encourage successful farmers and the people who work with them to uplevel their game plan.
On Purpose Woman Interviews and Speaker Spots
Ellen Koronet is a frequent speaker and interviewee on Ginny Robertson’s excellent platform: Go to Ginny’s YouTube channel to watch recent presentations/interviews:
Interview with Ginny Robertson on “Redefining Introversion,” January 2024
Unartificial Intelligence in a Quick-Paced Marketing World
Conversation Starters and Lead Warmers
Minding Your Mission to Fly Your Flag
Playing with Archetypes
Other Publications & Appearances
Sponsor/Speaker @Florida Creativity Conference
For six years, Ellen Koronet was a Leader and Sponsor for this grass-roots organization. The Florida Creativity Conference focussed on promoting the benefits of creative thinking, problem solving, expression and education… within community. Ellen Koronet provided workshops on managing inner “muses and mentors,” and supported in-depth feedback and insight for her Leader colleagues.