by EllenK | Jun 19, 2023 | Customer Journey, Quizzes, Vlog
LNK’s Take on Marketing Research Seventh (bonus) in the inaugural vlog-content quiz series: In this episode, we explore the history of marketing research and outline Ellen-K’s keys to staying up to date and fully in touch with evolving...
by EllenK | Jun 12, 2023 | Customer Journey, Promotional Marketing, Quizzes, Strategy, Uncategorized, Vlog
Quizzification Techniques Sixth in the inaugural vlog-content quiz series: In this episode, we learn how Ellen Koronet — as an expert focus group methodologist and designer of game-ification techniques — was an early pioneer in designing...
by EllenK | Jun 5, 2023 | Applied Anthropolgy, Customer Journey, Promotional Marketing, Quizzes, Strategy, Vlog
Game-ifying the Customer Journey with Quizzes Fifth in the inaugural vlog-content quiz series: In this episode, we build on the previous episode’s explanation of Behavioral Economics. Learn how to facilitate two-way conversations with your best customers...
by EllenK | May 29, 2023 | Applied Anthropolgy, Behavioral Economics, Customer Journey, Promotional Marketing, Quizzes, Strategy, Vlog
Creating a Customer-Centric Journey with Quizzes Fourth in the inaugural vlog-content quiz series: In this episode, we build on previous episodes’ tips and tricks to prime your audience by inviting them into your version of their journey from “pain...
by EllenK | May 22, 2023 | Customer Journey, Promotional Marketing, Quizzes, Strategy, Vlog
Compelling Brand Story Third in the inaugural vlog-content quiz series: In this episode, we build on previous episodes’ tips and tricks to identify how much you are inviting your best prospects to join your Brand journey from “pain points” to...
by EllenK | May 15, 2023 | Customer Journey, Promotional Marketing, Quizzes, Strategy, Vlog
Branding with Meaning Second in the inaugural vlog-content quiz series: In this episode, find out how Ellen Koronet advises Brands to drill down to the most meaningful proposition, by examining the why behind your why behind your why. Ellen Koronet...
