Branding with Meaning

Second in the inaugural vlog-content quiz series: In this episode, find out how Ellen Koronet advises Brands to drill down to the most meaningful proposition, by examining the why behind your why behind your why. Ellen Koronet explains her take on Brand Mapping strategy and offers a way to apply this concept directly to your promotional proposition.  This episode dives into the message your Brand needs to communicate to attract the best customers.

Take the companion Envisioning the Journey quiz along with this lesson on how to ensure you are telling a relevant and meaningful Brand Journey in a way that lines your best customers up with your own Brand mission and vision. Take my short, fun Compelling Brand Message QUIZ (click here or start below)! 

While you are on LNK’s YouTube Channel for this second episode,

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