Muse & Mentor Archetypes – Overview

by EllenK on December 23, 2016

The Genome Sequence of Inner Muse & Inner Mentor Archetypes


By: LNK Creative Staffpicture1

This is a series of articles about LNK Creative’s Inner Muse & Inner Mentor system of Archetypal creativity qualities. This system is what is behind the Archetype Balancing Quiz – An LNK Exclusive.

lnk-service-rangeThis Quiz serves as an example of the kind of tools LNK Creative designs for businesses of all sizes.  LNK Creative provides anywhere from 30-minute consultations for Do-It-Yourself setup of forms all the way to designing, programming, and hosting complex typing instruments, autoresponder emails and automated privacy-protected reporting. Look here for more examples of happy clients’ quizzes!


Overview of Inner Muse & Mentor Archetypal System

Through extensive research in 2012 and 2013, Ellen Koronet (Principal and Chief Fun Officer of LNK Creative) identified sixteen pairs of archetypal qualities that she observed decision makers drawing upon when problem solving or planning. The full set of sixteen pairs of archetypal qualities is published as a double-sided picture deck, designed by Ellen Koronet (Social Scientist and Creativity Facilitator) and illustrated with original photos by Noa Koronet (Designer and Illustrator) to help teams and individuals balance the energies that are active as needed while working towards any given goal or objective. When the deck is shuffled and a question is asked, amazing insights are revealed.

As she explains in the published Creativity Guidebook that comes with the picture deck

“At any given moment, inside each of us, there are many feelings, thoughts, and forces in motion ~ sometimes at odds with one another, constantly striving towards balance. Recognizing the contrasts within each paradoxical pair can provide magical release: An unlocking of habitual thinking and behaving. Seeing the juxtaposition can give just enough perspective to shift focus, thinking, and actions.” – Ellen Koronet, Introduction, Page 2, Inner Muse & Inner Mentor Creativity Inspiration Cards Guide, LNK Creative, 2013.

Mentors tend to be more measurable, concrete, and actionable in nature, whereas Muses tend to be more mystical, changing, and emotional in nature. The Muse and Mentor pairs are not so much “opposites” as they are “complements” to each other. Both qualities and ways of thinking about a situation are critical to success. They tend to maintain a kind of equilibrium between them: One or the other or equal parts of both are always present. Too much of the Mentor archetype leads to stagnation and too much of the Muse archetype leads to negativity. Either way, immobilization sets in. The cards must be flipped to restart the flow of motion and positivity.

As the pairs emerged through her research, Ms. Koronet realized that they form a kind of evolving and revolving sequence:

  • Generation (pairs 1 – 4)
  • Construction (pairs 5 – 8)
  • Evolution (pairs 9 – 12)
  • Fruition (pairs 13 – 16).

When working with the cards, any Muse/Mentor pairs may be called into play regardless of where they come from in the sequence. Examining these subsets can provide insight into the “stuck places” and the general phases of problem solving, even though the decision maker typically cycles in and out of the sets in random order.

This series of articles explores the subsets of four Archetypes each from the system of sixteen pairs, with the emphasis on the verbal aspects of the Muses and Mentors. Without the images, we can delve into the concepts and constructs each subset of Archetypal pairs brings up: The Muses typically bring an impassioned feeling of positivity and hope, while the Mentors typically motivate and energize. You can purchase the entire deck and guidebook in a satin bag by contacting

Note: The guidebook that comes with the deck explains the system, describes the upsides and downsides of each pair, and offers some suggested exercises. Ellen Koronet is also available for full workshops and creative problem solving sessions.


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